The Prosperous Private Practice:
A Therapist's Guide to Launching and Growing a Thriving Practice
A book for therapists who want to build a successful private practice but feel overwhelmed by the business side
Ready to stop letting the business side intimidate you out of launching the private practice you've always desired?
You dream of working with clients you love, setting your own schedule, and having the freedom that comes with being your own boss.
But then reality hits. Business licenses, fee setting, marketing, taxes, legal requirements... and suddenly that dream feels overwhelming.
Here's the truth: All you need to launch your practice is an easy-to-follow roadmap that takes you from conception to completion.
This book IS your roadmap—written by a therapist who's built a six-figure practice from scratch!
With the Help of This Book, You'll Be Ready to Launch with Confidence
Go from...
Feeling stressed about pricing – wondering if your fees are fair and worrying about whether potential clients will think you're too expensive
Feeling awkward about marketing – not knowing how to talk about your services in a way that feels genuine and comfortable
Juggling too many things at once – spending so much time on business tasks that you're missing out on the freedom and flexibility that motivated you to go solo in the first place
Feeling uncertain about your decisions – wishing you had someone to guide you through the business side so you could feel more confident
To...
Feeling great about your pricing – knowing exactly how to set fees that work for both you and your clients, without any guilt or uncertainty
Marketing that feels natural and authentic – sharing your services in a way that genuinely connects with the people you want to help
Having a practice that supports your life – enjoying streamlined systems that give you more time for the things you’re passionate about outside of work
Making decisions with confidence – feeling empowered as a business owner because you have a proven roadmap in place that sets you up for success
What You'll Learn
BUILDING YOUR FOUNDATION
(Chapters 1-4) Get set up the right way from the start
Choosing the right business structure for your situation
Setting up your financial systems so tax time isn't stressful
Creating your practice mission and values in a way that guides all your decisions
Understanding the legal and ethical requirements specific to private practice
PRICING WITH CONFIDENCE
(Chapters 5-7) Stop guessing and start pricing strategically
My step-by-step fee-setting process based on your actual needs and goals
How to communicate your fees in a way that feels comfortable and professional
Planning your finances so you can take time off and invest in your practice
Overcoming the mindset blocks that keep therapists undercharging
ATTRACTING THE RIGHT CLIENTS
(Chapters 8-10) Marketing that feels authentic and effective
Identifying your ideal clients without limiting your opportunities
Creating website content that connects with the people you most want to help
Developing a marketing approach that feels genuine to who you are
Building referral relationships that provide steady client flow
SYSTEMS THAT SUPPORT YOU
(Chapters 11-13) Work smarter, not harder
Creating workflows that save time and reduce stress
Setting up systems for scheduling, documentation, and client communication
Planning for sustainable growth that doesn't lead to burnout
Building a practice that can evolve with your changing needs and goals
Pick What Works Best for You!
Physical Book
FREE + $9.95 Shipping
Complete 276-page book delivered to your door Perfect for highlighting important sections and taking note
Physical + Digital e-book
FREE + $9.95 Shipping + $7
Physical book PLUS instant PDF download Start reading immediately while your physical copy is on the way
Limited time special offer
Why This Approach Works
This book is based on real experience and proven results.
Every strategy I share has been tested not just in my own practice, but with the dozens of therapists I've had the privilege of mentoring over the years.
It’s packed with practical guidance from someone who has walked the same path you're on now.
You don't have to figure this out alone!
Meet
Nancy Cowden
Hi there! I'm Nancy Cowden, a Licensed Marriage and Family Therapist and Business Coach with 25 years of experience in mental health.
When I first started my private practice 13 years ago, I made just about every mistake you can imagine. I undercharged because I was afraid to ask for what I was worth. I struggled with marketing because I didn't know how to talk about my services in a way that felt authentic.
I spent way too much time on tasks that should have been simple, and I constantly worried that I was missing something important.
But here's what changed everything for me. I realized that building a successful private practice isn't about having some special business gene. It's about having the right information and a clear step-by-step process to follow.
Over the years, I developed exactly that. A systematic approach to building a private practice that feels both professional and authentic to who you are as a therapist.
Today, I run a thriving practice that allows me to help the clients I'm most passionate about serving, while also supporting the lifestyle I want to live.
And I want to share that same roadmap with you.
Ready to Build Your Own Thriving Private Practice?
I know how overwhelming it can feel trying to figure everything out on your own.
You're probably spending hours researching online, reading conflicting advice, and wondering if you're on the right track.
What if there was a simpler way?
The therapists who successfully launch their practices aren't necessarily smarter or more experienced than you. They just had someone to guide them through the process step-by-step.
That's exactly what this book does for you.
Instead of piecing together random advice from different sources, you'll have everything you need in one place – a complete roadmap from someone who's been exactly where you are and wants to help you succeed.
Pick What Works Best for You!
Physical Book
FREE + $9.95 Shipping
Complete 276-page book delivered to your door Perfect for highlighting important sections and taking note
Physical + Digital e-book
FREE + $9.95 Shipping + $7
Physical book PLUS instant PDF download Start reading immediately while your physical copy is on the way
Limited time special offer
Frequently Asked Questions
Is this really free?
Yes! The book is completely free. You only pay the small shipping fee ($9.95). If you want the digital version too, that's only an additional $7.
How quickly will I receive my book?
Physical books typically arrive within 7-10 business days. If you choose the bundle option, you'll get instant access to the digital version while your physical copy is shipping.
Is this book only for therapists just starting out?
Not at all! While it's certainly helpful for new private practice owners, established therapists often find valuable insights for improving their systems and growing their practices sustainably.
Will this book help with my specific type of therapy practice?
The principles and systems in this book apply to all types of therapy practices. Whether you specialize in individual therapy, couples counseling, family therapy, or any other approach, these business fundamentals will serve you well.
Do I need any special business experience to understand this book?
Absolutely not. This book is written specifically for therapists with no business background. Everything is explained in simple, easy-to-follow steps.
What if I have more questions or need help with my order?
I'm here to help! If you have any questions about the book, need assistance with your order, or run into any issues, simply email me at [email protected] and I'll get back to you quickly.
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